Reinforcement advertising is primarily targeted at
A) new potential target markets.
B) users of competitors' brands and products.
C) anyone who uses that type of product.
D) all the stakeholders of an organization.
E) the current users of a particular product.

Question

Quizplus · Accepted Answer

Reinforcement advertising is designed to reinforce the decision of current users to continue to use a particular product. Therefore, it targets the current users of a particular product, making them more likely to continue using it over the long term.

Reinforcement Advertising Is Primarily Targeted at