If an advertising campaign is aimed at increasing brand awareness and consumers' knowledge of a product's features, the advertising objective should be stated in terms of
A) market share.
B) dollar sales.
C) unit sales.
D) communication.
E) long-run goals.

Question

Quizplus · Accepted Answer

If the advertising campaign is aimed at increasing brand awareness and consumers' knowledge of a product's features, the advertising objective should be stated in terms of communication. This means that the objective is for the advertising to effectively communicate the benefits and features of the product to the target audience.

If an Advertising Campaign Is Aimed at Increasing Brand Awareness