A consumer jury is a
A)group of consumers who have purchased the product before that evaluate its effectiveness.
B)panel of potential buyers of the advertised product brought together to pretest an advertising message.
C)panel of buyers who review and evaluate an advertising message after it has been circulated in certain regions.
D)group of consumers who determine whether or not other consumers have been treated fairly by companies.
E)panel of consumer experts who rank the effectiveness of advertisements.

Question

Quizplus · Accepted Answer

A consumer jury is a panel of potential buyers of the advertised product brought together to pretest an advertising message. They provide feedback on the message’s effectiveness in communicating the product’s features and benefits and its appeal to the target audience.

A Consumer Jury Is a