An advertising campaign is typically developed by an individual or a few persons within the firm, an advertising department within the organization, or
A) an advertising agency.
B) a group of media specialists.
C) a group of multi-skilled managers.
D) a "special projects" group.
E) freelance advertising consultants.

Question

Quizplus · Accepted Answer

An advertising agency is a specialized external organization hired by a company to develop and manage their advertising campaigns. While other options listed may play a role in the campaign, the primary responsibility lies with the advertising agency.

An Advertising Campaign Is Typically Developed by an Individual or a Few