When an organization uses an advertising agency, who usually develops the advertising campaign?
A)The agency's specialists
B)The firm and the agency working jointly
C)The agency suggests ideas and the firm chooses among them
D)The advertising department within an organization
E)An individual or a few persons within the firm

Question

Quizplus · Accepted Answer

When an organization uses an advertising agency, the firm and the agency usually work jointly to develop the advertising campaign. The agency brings their expertise and creative ideas, while the firm provides input and direction based on their brand strategy and objectives. Working together allows for a more collaborative and effective advertising campaign.

When an Organization Uses an Advertising Agency, Who Usually Develops