Recently the local television station communicated a news story about the new specialized medical mart opened by Cleveland Clinic. The story provided information about the various services that the new medical mart would offer and how to get in touch with the service providers. This story is most likely an example of

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The story is providing information about the new medical mart, which is a form of publicity. It is not promoting a specific product or service, and it is not trying to sell anything directly to the viewer, so it is not sales promotion or direct marketing. It is also not necessarily trying to enhance the reputation of Cleveland Clinic as a whole, so it is not institutional advertising. While public relations may be involved in crafting the message and getting it to the media, the story itself is not an example of public relations.

Recently the Local Television Station Communicated a News Story About