The public relations department at Lowe's Home Improvement submits one page of typewritten copy to national newspapers and news web sites to announce its one-day, nationwide clean-up-local-parks event. This is an example of a
A)feature article.
B)public update.
C)news release.
D)media bulletin.
E)publicity stunt.

Question

Quizplus · Accepted Answer

The one-page typewritten copy submitted by Lowe's Home Improvement to national newspapers and news web sites to announce its one-day, nationwide clean-up-local-parks event is a news release. It is a type of communication sent by an organization to media outlets to provide information about an event, product, or service, in hopes that the media outlets will report on it and reach a broader audience.

The Public Relations Department at Lowe's Home Improvement Submits One