Scenario 18.1
Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV,on its website,in major national magazines,and through Facebook.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 18.1.Toyota's television advertisements for the new Venza are examples of _______,while its Facebook ads are examples of ______ advertising.
A)publicity;product advertising.
B)institutional advertising;publicity.
C)product advertising;social media.
D)comparative advertising;social media.
E)pioneer advertising;social media.

Question

Quizplus · Accepted Answer

The television advertisements for the new Venza are examples of product advertising as they are focusing on promoting a specific product. On the other hand, Toyota's Facebook ads are an example of social media advertising as they are being featured on a social media platform.

Scenario 18.1 Use the Following to Answer the Questions