Premium-priced products are usually marketed through
A) complex marketing channels.
B) intensive or selective distribution.
C) exclusive or intensive distribution.
D) exclusive distribution only.
E) selective or exclusive distribution.

Question

Quizplus · Accepted Answer

Premium-priced products are typically marketed through selective or exclusive distribution channels. This allows the company to maintain a higher level of control over the product's image and ensures that it is available only in certain high-end retailers or through their own exclusive stores. This type of distribution also creates an air of exclusivity, which can enhance the product's perceived value and appeal to affluent consumers.

Premium-Priced Products Are Usually Marketed Through