The perception of price depends on a
A)product's actual price and consumers' expectations regarding price.
B)consumer's analysis of competitive prices.
C)consumer's reference price.
D)consumer's expectation of price.
E)product's actual price in comparison with the manufacturer's suggested price.

Question

Quizplus · Accepted Answer

The perception of price is influenced by both the actual price of the product and the consumers' expectations regarding what the price should be.

The Perception of Price Depends on a