Running a big sale in order to generate enough cash flow to pay creditors is typical in a situation in which a firm's primary pricing objective is
A)status quo.
B)profit.
C)survival.
D)market share.
E)recovery.

Question

Quizplus · Accepted Answer

Running a big sale to generate cash flow is a typical strategy for firms whose primary pricing objective is survival, as they are trying to generate enough revenue to pay off their debts and keep their business afloat. Status quo, profit, market share, and recovery are pricing objectives that focus on maintaining current levels of sales and profits, increasing profits, gaining market share, and returning to previous levels of success, respectively, and would not necessarily require a big sale to achieve.

Running a Big Sale in Order to Generate Enough Cash