Nabisco is considering two pricing objectives. The first is to sell one out of every three crackers consumed in the world, an objective based on _______; the second is to meet, but not beat, competitor's prices of cookie products, which is a _____ objective.
A)cash flow; market share
B)market share; cash flow
C)survival; status quo
D)market share; survival
E)market share; status quo.

Question

Quizplus · Accepted Answer

The first objective is based on market share, aiming to capture a significant portion of the market. The second objective is a status quo objective, focusing on maintaining current pricing levels relative to competitors.

Nabisco Is Considering Two Pricing Objectives