Companies that focus on particular product categories and rely on everyday low pricing to acquire a large market share through aggressive and competitive pricing strategies are often referred to as
A)pioneers.
B)category killers.
C)comparison discounters.
D)price leaders.
E)category leaders.

Question

Quizplus · Accepted Answer

Category killers are those companies that specialize in particular product categories and use aggressive pricing strategies to gain a large market share. They often offer a wide range of products within their particular category and compete on price rather than on quality or brand image. Examples of category killers include electronics stores, office supply stores, and home improvement stores.

Companies That Focus on Particular Product Categories and Rely on Everyday