All of the following are pricing strategies used by companies establishing prices of multiple products within a product line except
A) premium pricing.
B) price lining.
C) captive pricing.
D) bait pricing.
E) penetration pricing.

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy used to set a low price for a new product to attract customers and gain market share, not specifically for pricing multiple products within a product line.

All of the Following Are Pricing Strategies Used by Companies