Odd-even pricing is
A) a cost-based strategy.
B) competition based.
C) a rarely used technique.
D) a psychological pricing strategy.
E) a form of unethical pricing.

Question

Quizplus · Accepted Answer

Odd-even pricing is a psychological pricing strategy that involves setting prices ending in odd numbers (such as $9.99) or even numbers (such as $10.00) to create the perception of a lower price. It is commonly used by retailers and is based on the idea that customers perceive prices ending in .99 as lower than the next whole number.

Odd-Even Pricing Is