The role played by attitudes toward price in the overall evaluation of the marketing mix is a minor concern in identifying the target market.

Question

Quizplus · Accepted Answer

Attitudes toward price play a significant role in the overall evaluation of the marketing mix as it directly affects the purchase decision and perceived value of the product or service. Therefore, it is essential to consider attitudes toward price when identifying the target market.

The Role Played by Attitudes Toward Price in the Overall