The driving forces that can encourage business firms to undertake international marketing include:

Question

Quizplus · Accepted Answer

Market needs refer to the potential demand for products or services in foreign markets that may not be available domestically. Economies of scale refer to the cost advantages that a company can achieve by producing in larger quantities, which can be achieved by expanding into larger, foreign markets. Technology can also play a significant role, as advancements in communication and transportation make it easier for firms to conduct business overseas. Export commitment, product enhancement, and legal differences may also be factors, but they are not as significant as the three mentioned in choice C.

The Driving Forces That Can Encourage Business Firms to Undertake