A Firm That Implements a Polycentric Management Orientation Towards Its

A firm that implements a polycentric management orientation towards its overseas marketing activities believes that:

A) each country is the same, although the home country is superior.
B) each country is different, but none is necessarily inferior.
C) each overseas operation needs to develop its own marketing approach.
D) the world is viewed as a single market that needs a specific strategy.
E) both B and C are correct.