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A Holistic Approach to International Business Requires the Marketer To

Question 30

Multiple Choice
A holistic approach to international business requires the marketer to:

A holistic approach to international business requires the marketer to:


A) satisfy the needs of both the individual consumer and the wider society.
B) adopt a strategy that concentrates the firm's efforts in one market at a time.
C) market the product in those countries where there are fewer trade barriers.
D) develop several international markets simultaneously.
E) none of the above options is correct.

Correct Answer:

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