With the advent of the internet, firms do not have to internationalise by moving from elementary modes of international behaviour to more advanced modes of international behaviour to the same extent.

Question

Quizplus · Accepted Answer

With the internet, firms can engage in international business activities without having to establish physical presence in foreign markets, allowing them to bypass certain intermediate stages of internationalisation. This means that they do not have to progress through all the traditional stages of international behaviour in the same way as before. However, this does not mean that firms can completely avoid all stages of internationalisation if they wish to establish a long-term presence in foreign markets.

With the Advent of the Internet, Firms Do Not Have