
Transfer pricing in international marketing is:
A) a legal mechanism used by some multinational firms to charge a higher price than the market will bear.
B) an illegal mechanism used by some multinational firms to charge a higher price than the market will bear.
C) the use of an unofficial channel to set a lower-than-normal price for the product in an overseas market.
D) a method of pricing that caters for any exchange-rate fluctuations that might occur when operating in an overseas market.
E) none of the above.
Correct Answer:
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