
Which is NOT one of the steps used to avoid the myopic approach of the self-reference criterion (SRC) :
A) Define the problem in terms of your own home market's cultural norms.
B) Define the problem in terms of the international market's cultural norms.
C) Isolate the SRC element and see how it complicates the problem.
D) Redefine the problem without the SRC influence and proceed to solve it in the foreign market.
E) Reevaluate your overall approach to the global environment.
Correct Answer:
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