Psychic distance is a perceptual concept that uses a number of environmental variables to help marketers differentiate an overseas market from the domestic market. Variables that are NOT included in the measure of psychic distance are:

Question

Quizplus · Accepted Answer

Infrastructure and geographic distance are both included in the measure of psychic distance. The variables that are not included are material standards and patterns of behavior.

Psychic Distance Is a Perceptual Concept That Uses a Number