The increasing use by consumers of the new global information environment, including the internet, carries many implications for marketing organisations. These implications include:

Question

Quizplus · Accepted Answer

The given implications (quicker and more widespread consumer access to goods and services, shifting of power from producers to end-users, greater opportunity for consumers to compare product offerings) are all included in options A, B and C. Therefore, the best choice is D, which includes all three options.

The Increasing Use by Consumers of the New Global Information