In any particular overseas market, an international marketing firm can gain benefit from focusing its efforts on the lead users, because:

Question

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Focusing on lead users can provide valuable concept and design data for potential new products (option A), as well as serve as a benchmark for predicting the needs of the market (option B). However, the primary benefit of targeting lead users is that they represent the users whose current strong requirements are likely to become the needs of the general market in the future (option C). Therefore, options A, B, and C are all reasons why an international marketing firm can benefit from focusing on lead users in a particular overseas market.

In Any Particular Overseas Market, an International Marketing Firm Can