The business models of pure play and bricks-and-mortar elements can never be combined in a single organisation.

Question

Quizplus · Accepted Answer

It is possible for an organization to combine pure play and bricks-and-mortar elements in their business model. For example, a company can have an online store (pure play) as well as physical retail locations (bricks-and-mortar). This is known as an omnichannel approach where different sales channels complement each other to provide a seamless customer experience.

The Business Models of Pure Play and Bricks-And-Mortar Elements Can