One of the major areas of confusion for international marketers is what constitutes appropriate ethical behaviour. Outline the factors that influence interpretations of what is ethical and what is not.

Question

Quizplus · Accepted Answer

The Answer is Ethical behaviours differ from country to country because of the following: popular attachments to governments (if respected, a government is less likely to break its laws), popular customs (e.g. gift giving as a business norm), level of economic development, relative size of the public sector, low income of public servants, obscure political and legal environments and high levels of government control and state ownership (top officials use their positions for personal gain).

One of the Major Areas of Confusion for International Marketers