A utilitarian perspective of ethics in international marketing takes the view that what is beneficial to the greatest number of people is acceptable behaviour.

Question

Quizplus · Accepted Answer

A utilitarian perspective of ethics prioritizes the maximum benefit for the greatest number of people and considers it acceptable behavior. This perspective also involves assessing the potential consequences of actions and making decisions that will provide the most favorable outcomes for the majority of stakeholders involved.

A Utilitarian Perspective of Ethics in International Marketing Takes the View