The availability of adequate infrastructure influences which of the following aspects of international marketing activity?

Question

Quizplus · Accepted Answer

Adequate infrastructure influences the approach to market entry by providing necessary transportation, communication, and other facilities needed to effectively market and distribute products or services to potential customers in a foreign market. This can affect the choice of marketing channels, modes of transportation, and pricing strategies. However, infrastructure may also impact other aspects of international marketing such as government regulation, environmental impacts, and consumerism.

The Availability of Adequate Infrastructure Influences Which of the Following