Question 1

________ is(are) a critical factor in designing and interpreting research in international marketing.

Accepted Answer

Cultural bias is a critical factor in designing and interpreting research in international marketing because it can influence how research is conducted and interpreted across different cultural contexts.

Question 2

Discuss how an international marketer might determine the appropriate balance between primary and secondary research in an international market.

Accepted Answer

When considering a balance between primary and secondary research in an international market, the first step is to examine secondary data sources available about an international market to see what has already been gathered for other purposes and what information is already available. This can be accomplished by looking at internal sources (such as sales data) or external sources (such as libraries, databases or consultancy reports). If the specific market research question cannot be answered with secondary data, then the international marketer must consider collecting data from the foreign market specifically related to the purpose of the study. The appropriate balance between the two types of research depends on the cost (time and money) of conducting primary research versus the benefits of obtaining information specific to the research question being asked.

Question 3

A business firm will experience additional difficulties when it takes its product overseas. What are some of the factors that can make market research in a foreign country more complex than research in the domestic market?

Accepted Answer

Research in a foreign market can be more complex than research in the domestic market primarily due to high levels of uncertainty about the new business environment. Language, cultural, infrastructure and business practice differences make doing international research more difficult. Entering a foreign market requires companies to not only collect information in a cost-effective manner, but also to be able to predict responses to unfamiliar stimuli and then use the results to develop an effective international marketing strategy.

Question 4

Information for how to approach the market includes:

Accepted Answer

The answer of Information for how to approach the market...

Question 5

When preparing a research plan for an overseas market, a firm will need to go through a number of essential stages, including:

Accepted Answer

The stages involved in preparing a research plan for an overseas market are problem definition, research design, data collection, data analysis, and reporting of results. Secondary research is a part of research design, and hypothesis development is covered under problem definition. Therefore, option D is the most appropriate choice.

Question 6

When going overseas, a marketing firm is exposed to a different environment in which many of the assumptions that guided the decision making in the home market will not be applicable.

Accepted Answer

Going overseas means entering a different cultural, social, economic and political context, which often requires adjustments in marketing strategies and assumptions.

Question 7

Major differences between international market research and domestic market research include:

Accepted Answer

All of the above are major differences between international market research and domestic market research. International research requires consideration of different cultural, economic, legal, and regulatory environments, as well as broader competition from global players. Parameters involved may include language barriers, currency exchanges, communication channels, and accessing data. Domestic research typically focuses on a single market and its specific characteristics.

Question 8

Specific areas of concern when undertaking international marketing research online include:

Accepted Answer

All of the options listed are specific areas of concern when undertaking international marketing research online. Assessing the objectivity or biases of information, the risk of misinterpretation and miscommunication, and the predominant use of English on the internet are all challenges that researchers may face.

Question 9

Which of the following is NOT a type of information needed for international marketing research?

Accepted Answer

Hiring staff in the foreign market is not directly related to international marketing research. The other options all relate to information that is needed for international marketing research.

Question 10

At the ________ stage of the international research process, the possible course of action to obtain the information needs to be established.

Accepted Answer

The answer of At the ________ stage of the international...

Question 11

One international market research decision for which information is required is how to determine the suitability of promotional activities such as copy design, media selection and sales compensation in an overseas market.

Accepted Answer

Promotional activities such as copy design, media selection and sales compensation may need to be adapted to be effective in overseas markets. Market research can provide information on how to determine the suitability of these activities in different cultural and economic environments.

Question 12

Discuss the ways that market research in an overseas market might differ between firms that market consumer goods and those that market industrial goods. Use examples to illustrate your answer.

Accepted Answer

The answer of Discuss the ways that market research in...

Question 13

Which of the following three elements are critical for conducting research across different countries or across different cultural groups?

Accepted Answer

To ensure that research can be conducted across different countries or cultural groups, it is critical to have construct equivalence (making sure that concepts being measured have the same meaning across cultures), measurement equivalence (ensuring that the same questions or measures are being used across cultures), and metric equivalence (ensuring that the responses to those measures are comparable across cultures). These are the three elements listed in option A. The other options do not include one or more of the critical elements.

Question 14

International market research is usually cheaper to conduct due to lower average labour costs in international markets.

Accepted Answer

This statement is false. Labour costs may be lower in some international markets, but there are other costs associated with international market research such as translation, travel, and cultural adaptation. These costs can make international market research more expensive than conducting research in a domestic market.

Question 15

Information is the key element in developing successful international marketing strategies, and the information needed can range from general data for assessing market opportunities to specific information for making decisions about the mix.

Accepted Answer

This statement is true. Information plays a crucial role in developing international marketing strategies, and it can range from general market data to specific information for making decisions about the marketing mix. Without adequate information about the market, it's difficult to develop effective marketing strategies.

Question 16

If market research is being used to decide which overseas market to enter, then the research should take into consideration the relative level of stability of the market.

Accepted Answer

The level of stability of a market is an important factor to consider when deciding which overseas market to enter. This can affect the potential risks and opportunities for the company, as well as the overall feasibility of entering that market. Therefore, market research should take this into consideration in order to make informed decisions.

Question 17

On the internet, consumers are faced with a truncated set of cues and absence of sensory cues, which leads to a greater reliance on objective cues such as price and product information.

Accepted Answer

This statement is true. The internet lacks sensory cues such as touch, smell, and taste that consumers would have in a physical store, thereby relying more on objective cues such as price and product information to make purchasing decisions.

Question 18

Internet users are a representative sample of the population at large.

Accepted Answer

Internet users may have different socio-economic backgrounds and preferences compared to non-internet users, which can result in a non-representative sample of the population at large.

Question 19

Which of the following Australian government agencies provides customised data relevant to Australian involvement in individual international markets?

Accepted Answer

The answer of Which of the following Australian government agencies...

Question 20

When firms open in international markets, the competition is likely to be from

Accepted Answer

The answer of When firms open in international markets, the...

Quiz 7: Research in International Markets