To determine which remaining international markets are not large enough to justify the marketing effort that will be necessary to gain a satisfactory market share, which of the following are relevant?
A) domestic and other foreign competition
B) market share potential
C) high entry costs
D) insufficient demand
E) all of the above
Correct Answer:
Verified
Q1: Overseas markets can be entered using either
Q2: Which of the following is NOT a
Q4: In the screening process for market selection,
Q5: Proxy and multiple factor indices refer to
Q6: Due to differing governments and laws, the
Q7: Grouping countries on the basis of macroeconomic
Q8: Market entry selection should balance the firm's
Q9: Preliminary market screening involves:
A) filtering markets through
Q10: When deciding on market selection, there are
Q11: By stage 3 of the screening process
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