With contract manufacturing, the exporting firm contracts the manufacture of its product to a local manufacturer in the foreign country, and it assigns responsibility for the marketing of the product to that overseas manufacturer.

Question

Quizplus · Accepted Answer

In contract manufacturing, the exporting firm contracts the manufacture of its product to a local manufacturer in the foreign country, but it typically retains the responsibility for the marketing and branding of the product.

With Contract Manufacturing, the Exporting Firm Contracts the Manufacture of Its