An advantage of a firm choosing to standardise its international marketing approach is:

Question

Quizplus · Accepted Answer

Standardising the international marketing approach allows the firm to portray a consistent image and build global brands, which can increase brand recognition and customer loyalty across different markets. This can lead to more effective and efficient marketing strategies, as well as potentially reduce costs associated with customising products and promotional materials for different markets. Option A is more likely achieved through localisation, while option D is not necessarily a direct benefit of standardisation. Option E includes both advantages of standardisation and localisation, but only option B is specifically related to standardisation.

An Advantage of a Firm Choosing to Standardise Its International