Where a country has high attractiveness and the competitive strengths of the firm are high, a firm should look to license its product.

Question

Quizplus · Accepted Answer

In this scenario, a firm should consider entering the market directly through investment or establishing a local presence, as high attractiveness of the country and strong competitive strengths of the firm suggest that the firm could successfully compete and capitalize on the market opportunities without needing to license its product. Licensing is typically considered when a firm wants to enter a market with lower risk and investment.

Where a Country Has High Attractiveness and the Competitive Strengths