Which of the approaches to internationalisation argues that 'the firm evaluates and responds to an opportunity as it occurs, regardless of whether the market is close in psychic distance terms or whether an advanced mode of entry is required'?

Question

Quizplus · Accepted Answer

The contingency approach argues that the firm should evaluate and respond to opportunities as they occur, regardless of psychic distance or mode of entry required, and adjust their strategy accordingly based on the particular circumstances of the situation.

Which of the Approaches to Internationalisation Argues That 'The Firm