Globalisation strategy is multidimensional, requiring choices along at least five strategic dimensions. Which of the following is NOT a strategic dimension of globalisation strategy?
A) The location of value-adding activities
B) The use of worldwide brand names
C) The customisation of the product or service
D) The use of global competitive strategies
E) The standardisation of the product or service
Correct Answer:
Verified
Q16: According to Yip (2003), which of the
Q17: Which of the following is INCORRECT? A
Q18: Globalism is a philosophy based on an
Q19: The benefits of standardisation include cost savings,
Q20: Global advertising involves designing world campaigns but
Q22: Which of the following is NOT a
Q23: In a globalisation strategy, market participation refers
Q24: Which of the following is NOT a
Q25: The AAA framework consists of which three
Q26: Which of the following statements is false?
A)Global
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents