Which of the following statements about the implications of globalisation for the marketing mix is true?
A) Global firms meet their taxation obligation through transfer pricing
B) The distribution needs of global firms account for a declining percentage of transport
C) Promotional messages within a country can be accessed by markets outside of that country
D) Global companies are restricted in their pricing methods by a variety of local governmental constraints
E) Country of origin effects are heightened
Correct Answer:
Verified
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