A product that is designed to meet the needs of market segments that are the same throughout the world is classified as a ________ product.

Question

Quizplus · Accepted Answer

A global product is designed to meet the needs of market segments that are the same throughout the world, with little variation needed for local or regional preferences. This can be achieved by standardizing the product, packaging, and marketing approach across different countries and cultures. Examples of global products include Coca-Cola, McDonald's, and Nike, which have a consistent brand image and product offering around the world.

A Product That Is Designed to Meet the Needs of Market