
Which of the following statements is true?
A) Customers around the world have different needs and will perceive products as satisfying these needs to differing degrees.
B) Modifications to products may be driven by competitive or cultural reasons.
C) Modifications to products may be driven by external factors such as the legal and political climate.
D) Products may need to be modified at the core, basic, expected, augmented or potential product level for sale in international markets.
E) All of the above.
Correct Answer:
Verified
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