
Multinational products are products that have potential to be extended from the domestic market to a number of international markets.
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Q1: A product that is offered to different
Q2: Bicycles are an example of a product
Q3: Asian markets typically have a longer maturity
Q4: The five stages of the international product
Q6: An international product strategy that encourages national
Q7: According to Craig et al. (2000), which
Q8: Diffusion refers to the movement of new
Q9: A strong value chain can help a
Q10: In the reversal stage of the international
Q11: When business firms take their products overseas,
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