Diffusion refers to the movement of new products to and within overseas markets so that they are available to customers in those markets.

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Diffusion refers to the process of spreading new products or innovations to different markets, including overseas markets, so that they are available to customers in those markets. This can involve a variety of activities, including marketing and advertising, distribution and logistics, and partnerships with local businesses or organizations. Effective diffusion strategies are essential for companies looking to expand their reach and grow their market share in new regions or countries.

Diffusion Refers to the Movement of New Products to and Within