How might a firm redefine its business when entering international markets?
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Q23: Outline the stages to be followed in
Q24: Designing _ products is very much a
Q25: After generating product ideas, the five stages
Q26: When modifying products for an overseas market
Q27: An important factor in a firm's decision
Q29: The phrase 'born global' is increasingly being
Q30: Discuss how a firm might leverage it
Q31: To develop an appropriate test market, it
Q32: Identify the key elements of a firm's
Q33: Modification of a product may be necessary
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