When considering the direction in which the firm should proceed in an overseas market, there is a need to understand the extent to which the new capabilities acquired as a result of exposure to one overseas market can be leveraged so as to provide the firm with competitive advantage in another market.

Question

Quizplus · Accepted Answer

Understanding the transferability of capabilities across markets is important in determining the direction for international expansion.

When Considering the Direction in Which the Firm Should Proceed