Modification of a product may be necessary in order to cater for different product usage patterns in an overseas market. Usage patterns can be a reflection of:

Question

Quizplus · Accepted Answer

Different product usage patterns in overseas markets can be influenced by a variety of factors such as the environment, product affordability, and particular social customs of that country. Therefore, modifying a product to cater to these factors can be necessary in order for the product to succeed in that market.

Modification of a Product May Be Necessary in Order to Cater