Although the modification of products involves extra costs, the costs can be more than offset by enhancing the appeal of the product to a wider market in the target overseas country.

Question

Quizplus · Accepted Answer

Modifying products to suit the preferences of overseas markets can increase the appeal of the product to a wider customer base, which can lead to increased sales and profits that offset the initial costs of modification.

Although the Modification of Products Involves Extra Costs, the Costs