Which of the following statements about new product development in Japan is true?

Question

Quizplus · Accepted Answer

In Japan, the approach to new product development often involves a careful and strategic process where the cost ceiling is a critical factor. This process typically starts with market research to understand customer needs and price points (C). Based on this research, a targeted cost ceiling is determined (B), ensuring that the product can be competitively priced. Manufacturing only begins after this cost ceiling is agreed upon (A), ensuring that the development process is aligned with financial goals. Additionally, negotiations with value-chain members (such as suppliers and distributors) to agree on the cost ceiling (D) are common, as this helps in managing costs throughout the supply chain. This holistic approach ensures that all aspects of product development are aligned with market expectations and cost objectives, making all the statements true.

Which of the Following Statements About New Product Development in Japan