To develop an appropriate test market, it is necessary to select a wide market to ensure that the product is suitable for introduction.

Name: To develop an appropriate test market, it is necessary to select a wide market to ensure that the product is suitable for introduction.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A test market should be representative of the target market, not necessarily wide, to ensure that the product's performance, acceptance, and marketing strategy can be accurately assessed in a controlled, manageable environment.

To Develop an Appropriate Test Market, It Is Necessary to Select