In international markets, industrial marketing is distinguished from consumer marketing by unique features that include:

Question

Quizplus · Accepted Answer

Industrial marketing is distinct because the demand for industrial products is often derived from the demand for consumer products (A), and these goods are typically purchased for use in creating other products (B). Demand for industrial goods does not necessarily come from a large number of buyers (C), as it can often be concentrated among a few large buyers.

In International Markets, Industrial Marketing Is Distinguished from Consumer Marketing