In decision making or influencing related to the purchasing of industrial products, those who agree to the purchase and negotiate the terms of trade are the:

Question

Quizplus · Accepted Answer

The purchasers are the ones who agree to the purchase and negotiate the terms of trade. Initiators are the ones who first suggest the need for the product, users are those who will use the product, influencers are those who can affect the decision but may not be directly involved in the purchase, and deciders are those who have the final say on whether to make the purchase or not.

In Decision Making or Influencing Related to the Purchasing of Industrial