When entering the overseas market with a particular product it is necessary, at times, to change the brand name. Which of the following is a reason a company may decide on this change?

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When entering the overseas market, a company may decide to change its brand name due to various reasons, including transparency (to ensure the brand name is clear and understandable), transculture (to ensure the brand name is culturally appropriate and appealing), translation (to translate the brand name accurately into the local language), and transliteration (to create a phonetically similar brand name in the local language). Therefore, all of the options mentioned are valid reasons for companies to change their brand name when entering overseas markets.

When Entering the Overseas Market with a Particular Product It